Verbier is endowed with a charming asset, because Géraldine Fasnacht knows the area very well to evolve there since childhood. Having won the Verbier Xtreme on several occasions, Géraldine "took off" on the slopes of the countryside.
"For me everything started in Verbier, I am very attached to this place and it is on these mountains that I learned everything. It is here that I find the energy and the inspiration to create and realize my dreams [... ] Verbier is my infinite playground”, Géraldine Fasnacht.
For Pierre-André Gremaud, Director of Verbier Promotion SA, "Géraldine is a perfect embodiment of the core values of our brand. His avant-garde projects, his taste for adventure and his desire to break the clichés are fundamental aspects that correspond to the positioning of Verbier. I look forward to working with such a motivated and inspiring local ambassador."
On the side of Téléverbier it is finally a logical partnership. Eric-A. Balet says: "We are happy to have Géraldine as ambassador. We have been supporting it for many years on different projects and it is clear that this partnership is coming into being."